Revenu, Operation and Growth.
As a seasoned executive with over 20 years of experience, I've consistently driven strategic growth across SaaS, Hardware, and Big Data sectors. My remote, hybrid, and on-site leadership has resulted in significant achievements. I've implemented growth strategies that increased MRR/ARR by 141%, exceeded revenue goals by 15%, and increased marketing conversion by over 40%. In addition, I've successfully scaled multi-product startups, led the development of new product solutions, and restructured operations, contributing to a 224% increase in LTV over two years.
My innovative mindset and readiness to execute tactically have led to a 170% increase in company sales in less than 18 months, a 150% increase in efficiency, and a 200% growth in customer base.
I've also reversed years of multi-million-dollar losses to reach a break-even point. In addition, my ability to turn board decisions into action and manage multiple complex projects with tight deadlines has consistently delivered aggressive OKRs.
Chief Revenue Officer (CRO)
2019 - Current
Video Enterpirse Managemnt Solution (SaaS), with extensive solution for publishing, hosting and engagements Video, Audio and Images. As the CRO, my responsible for all revenue generation processes in an organization.
In addition to overseeing the strategy for profitable revenue generation over the short and long term.
I’m accountable for better integration and alignment between all revenue-related functions, including Marketing (PLG/SLG), Sales (Inbound/ Outbound), and Customer (Success/ Support). While coordinating the strategy and tactics with the Product-Dev team and the Company executive’s vision and goals.
With my extensive experience in the SaaS industry, I have a flawless understanding of SaaS-based Enterpirse B2B cross-channel marketing and the programmatic space, with Cross-functional expertise ensuring sales, marketing, and customer relationship communicate well, share information, and collaborate in content creation so that all messaging fits their target customers.
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Kiefer (Kfir). Hazaz Multicultural Management Experience:
Managed cross-functional units to develop operational improvements that successfully achieved growth-oriented KPIs.
Managed international sales teams located in the US and Israel.
Exceptional interpersonal communicator with a gift for connecting with all types of people – and with an unwavering commitment to perform at the highest level of professional excellence.
Developed management tools for in-office and remote teams across four territories with different cultures, reduced costs by 33%.